I have observed this tendency of Indian society for ages but never seriously thought about it .Success of every social function be it marriage , party , get to gather , event depends on how tasty the food was. That is quite understandable given the importence that food has in every culture.
Hmm….
I recently went to a party organized to celebrate Silver Jubilee of my company .It was really a grand event with professional singers and employee performances organized.
The food to be served was starters and then dinner after an hour. So midway through the function it was announced that starters are being served , I predicted that soon the entire hall will get empty . And guess what it really did :) :) in 10 minutes flat!
Now everybody was interested to be in the long que for food than have a look at the performances .I could not really stop laughing and let me tell you it is not a rare scene at all. What was interesting was the fact that all the employees are very well paid and will count among the higher end of upper middle class in India. Phew!
I also remember a similar event. There is a branch of an MNC in India with strength of 1500. Stationary is distributed freely and guess what the monthly consumption of pens there is? 5000 +.
I worked for a private sector bank in India a few years ago .A grand sale was announced once by a city based retailer with almost 50% discount. There was almost a stampede at the event . What surprised me was the fact that a senior manager was purchasing all types for clothes and packing them in boxes. I soon realized that he wanted to purchase all that he can and sell these clothes outside!
I think we still live in that old mindset that everything including food is scarce and that you need to fight for it at every possible opportunity. Not surprising given the history of famines in our country just some half a century ago and a social culture built around that belief.
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